Archives for April 2014

For the first three years since its publication, The Rx Factor stayed among the top three titles, from among 665 books on Healthcare marketing and advertising worldwide. It has also been judged as one of the most reviewed Pharma-marketing books, has figured among the best books in its genre and even been recommended by Kip Piper- perhaps the best known Healthcare strategists in the world, who has even served as Advisor to the US Presidential committees on healthcare. Sample eBook Contents Part … [Read more...] about The Rx Factor: Strategic Creativity in Pharmaceutical Marketing

It is indeed the best time to showcase the work of the Indian Machiavelli - Chanakya - for both the Indian and the Western world. Chanakya's Political Wisdom is particularly relevant because in the India of today, the circumstances are very similar to what they were when Chanakya was born - the country is under attack, not only externally, from extremism, aggressive neighbours and rivals in trade pursuing and pushing their agenda, but it is also under strain internally, because of its hypocrisy, … [Read more...] about Chanakya’s Political Wisdom

Saint Kabir has been one of the most unique Indian poet – thinker. Achieving a peak in spiritual consciousness, Kabir was not just a spiritual guru. Kabir’s dohas or couplets have been widely translated and attempts to interpret them have also been made. However, most of this interpretation is esoteric and academic. It often does not do justice to this great master of his times. The following pages truly highlight the essence of Kabir, not as a poet or spiritualist alone, but as a Success Guru. … [Read more...] about Kabir’s Spiritual Wisdom

Confucius was a sage and social philosopher of China whose teachings have deeply influenced East Asia, including China, Korea, and Japan for two thousand five hundred years. The relationship between Confucianism and Confucius himself, however, is tenuous. Confucius' ideas were not accepted during his lifetime as the Chinese society was a decadent society that was seeped in Taoism that talked of idleness. Confucius came and he talked of duty, he talked of action and not just idle action, but wise … [Read more...] about Confucius’ Social Wisdom

The book's wisdom transcends conventionality. The author has written the book of life. The fight between the good and the bad is age old. The book tells how through wisdom and creativity the good man can not only succeed but also sustain his success. … [Read more...] about When You Are Sinking Become a Submarine: Winning through Wisdom & Creativity

Understanding the urgent need to attend the area of lack in Manners, Hygiene and Ettiquete authors Kiran Bedi and Pavan Choudary have co-authored " Broom & Groom". This Best Selling book on Hygiene and Grooming comes with a special message from former President of India Dr. APJ Abdul Kalam. Broom & Groom is not just a book. It is a finishing school and it will help the students excel at social interactions, distinguish themselves at interviews, and in interacting with the rest of the … [Read more...] about Broom & Groom – co author Kiran Bedi